The next edition of the International Trade Fair for Elevators, Components and Accessories is scheduled for 13th – 15th of October 2015. The first interlift in the Augsburg Exhibition Centre dates back to 1991 with Wittur being recognized as being one of the exhibitors that attended all editions ever since.
Having the largest range of products as a supplier in the elevator industry, Wittur traditionally reserved its exhibition space in the middle of the spacious Hall 7. However, we frequently struggled to be able to show all of our newly developed products and solutions. Last year we inaugurated a radically new concept based on a central square highlighted by four advanced multimedia banners. The concept was very well received: With more than 1,300 registered visitors during the four days and the strong support by the whole Wittur team, the interlift 2013 turned into a great success.
Consequently, the bar was raised to a very high level and therefore an international team is already working on exceeding these high expectations. The exhibition space for the interlift is always in high demand and this is why the exhibition organizers decided to add a new pavilion next to the main exhibition entrance. As the Wittur Group is being the biggest exhibitor at the event, we were offered the opportunity of accommodating ourselves in the new pavilion as our new location and we decided to go for it.
The interlift 2015 will provide a completely redesigned entrance setup between the Convention Centre and Hall 1. Next to the main entrance a new construction will be prepared: an eight meter high exhibition hall, completely free of columns, which will be preceded by a service area. The new 1,500 m² modern lightweight construction in the middle of the exhibition center will be named “WITTUR CUBE” and it will be exclusively dedicated to Wittur and is set to become the new focal point of the interlift.
The new building is going to offer Wittur a wealth of new possibilities and more space to present the incredibly wide scope of our range. At the same time, the availability of more space will give us further possibilities to inform our customer, to perform live activities and presentations following the spirit of the Wittur Academy and, generally speaking, will enhance our capability to turn our customer’s visit into a profitable time for their business.
New ideas for our stand concept and layout are currently being developed and we are looking forward to setting up another successful exhibition team, which will turn “Safety in Motion” into 4 days of exciting sales activities with our international customers.
Franco Roccheggiani (Corporate Director Marketing),
Carlo Ferrari (Marketing Communication Manager)
